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Museum Tiroler Bauernhöfe

Interactive Adventure Quest for an open-air museum in Tyrol, Austria

A bilingual, station-based experience that transforms a traditional museum visit into an engaging journey through rural Alpine life, storytelling, and exploration.

About the Museum

Museum Tiroler Bauernhöfe is an open-air museum in Tyrol, Austria, dedicated to preserving and presenting traditional rural Alpine life.

The museum consists of historic farmhouses relocated from different regions of Tyrol, offering visitors an authentic look into how people lived, worked, and built communities in past centuries.

It combines cultural heritage, education, and immersive storytelling in a natural outdoor environment.

Museum Tiroler Bauernhöfe open-air museum in Tyrol
Adventure Quest experience across the museum territory

What We Created

For the museum, we developed a fully interactive Adventure Quest experience with multiple stations across the territory, designed to entertain and educate visitors through exploration and storytelling.

The quest is available in two languages — German and English — and structured into two difficulty levels, allowing different types of visitors to engage with the experience in their own way.

The Adventure Quest is available for purchase directly at the kassa together with admission tickets. On average, more than 10% of visitors choose the Adventure Quest, significantly increasing engagement and participation across the museum.

Project Highlights

The project was designed to combine museum education, visitor flow, and playful exploration into one coherent on-site experience.

Interactive Adventure Quest concept
Interactive Adventure Quest concept
Station-based exploration across the museum territory
Station-based exploration
Bilingual content in German and English
Bilingual content

German and English versions

Two difficulty levels for visitors
Two difficulty levels

Adapted for different visitor groups

Educational storytelling about historical rural life
Educational storytelling

Focused on historical rural life

Custom map design guiding visitors through the experience
Custom visitor map

Guiding guests through the museum

Integration into existing museum flow and ticketing system
Integrated into ticketing flow

Sold directly at the entrance together with admission

Project Highlights
Visitors exploring historical rural life through quest stations

An Experience That Educates Through Discovery

At each station, visitors discover interesting facts about how life looked in the past — how people lived, worked, cooked, and organized daily life in traditional Tyrolean farmhouses.

The experience is designed to both entertain and educate, turning passive museum visiting into an active journey.

Instead of simply walking through the exhibition, guests become active participants in the story of rural Alpine life.

Why the Client Asked Us

The museum wanted to create a more engaging and interactive way for visitors to explore the exhibition space.

Entertain visitors through gamified exploration
Gamified visitor entertainment
Educate guests about historical rural life in an engaging format
Educational engagement
Increase time spent inside the museum
Longer stay duration
Improve visitor interaction with exhibits and spaces
Better exhibit interaction
Guide guests through the entire territory in a structured way
Structured territory guidance
Increase overall satisfaction and emotional connection
Higher satisfaction
Interactive visitor journey through the museum territory

Business Impact

From a business perspective, the Adventure Quest supports both visitor satisfaction and museum performance.

Increase additional revenue through Quest purchases
Additional revenue

Quest purchases create an extra income stream

More than 10 percent visitor participation rate
10%+ participation rate

A strong adoption rate directly at the entrance

Boost visitor engagement across the museum
Higher engagement

Visitors interact more actively with the museum space

Improve distribution of visitors across the museum area
Better visitor distribution

Helps spread guests across the territory

Strengthen the educational impact of the exhibition
Stronger educational value

Deepens the impact of the exhibition

Enhance overall on-site experience value
Higher experience value

Enhances the overall on-site visit

Business Impact
Branded wooden spoon reward for quest completion

A Meaningful Final Reward

At the end of the quest, visitors receive a branded wooden spoon as a symbolic reward representing completion of the journey.

It serves as both a memory of the experience and a tangible souvenir of their Adventure Quest, connecting storytelling, tradition, and emotional value in one object.

A simple reward becomes part of the museum story — memorable, authentic, and deeply connected to place.

Museum Tiroler Bauernhöfe AMULET

A custom 3D-printed adventure quest amulet for Museum Tiroler Bauernhöfe that unlocks interactive stations and completes the game. Its wooden-spoon design ties the experience to the museum’s rural heritage.

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Museum Tiroler Bauernhöfe MAP

An illustrated adventure quest map for the Museum Tiroler Bauernhöfe, guiding visitors through farmhouses, exhibition buildings, paths, and stations with clear navigation and immersive storytelling.

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Museum Tiroler Bauernhöfe FINAL PRESENT

The final station at Museum Tiroler Bauernhöfe lets guests unlock a treasure chest with the collected code and receive a specially crafted branded wooden spoon as a memorable keepsake.

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Review

Max !!!
With our new outdoor escape room, we've succeeded in bringing history to life in a completely new way. As a museum, we see it as our mission not only to impart knowledge but also to make it truly engaging. This is precisely where the concept comes in: Visitors actively immerse themselves in a historical story, solve puzzles, discover details, and playfully engage with the content.

The excellent collaboration with Just Escape Consulting, their highly professional concept, and their meticulous integration into our museum, despite the very high standards, have been key to its success. The interactive approach captivates our guests of all ages. We've clearly noticed that this form of knowledge transfer has a more lasting impact because it combines emotion, teamwork, and a spirit of discovery. For us, the escape room is a valuable addition to our offerings and an important step in the contemporary development of cultural education.